Monday, September 29, 2008

Do Not Call list

Coming into effect in the next few days in Canada is the National Do Not Call List. Developed by the CRTC, but managed oddly enough by the largest telecommunications firm in Canada Bell Canada, this is a very water-downed version of what most of the public had been asking and looking for.

In an article in today's Toronto Star they cite a poll of Canadians that state 64% intend to register for the do not call list. I do hope for the sake of bitter irony that this poll was conducted over the phone

Certain organizations such as companies that have current business with you or charitable organizations are exempt from following the registry (you register your home phone number and organizations aren't supposed to call you). The overall number of calls that a person receives may not be reduced however as companies work to re-direct their telemarketing work in an effort to continue sales (yes telemarketing works).

Under the companies that you have current business with I know of a couple of the larger Canadian banks that are going to respect customer's wished to not be called under Do Not Call guidelines in an effort to improve the overall Customer Experience and Customer Satisfaction. Companies should respect the registry and the rights of individuals to not be contacted, but only the test of time and the strength of enforcement will determine how effective it is.

Please share your do not call list stories with me. To register yourself visit this site.

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