Monday, May 26, 2008

Where did it go wrong?



Why is it that in an economy that relies heavily on consumer spending do companies constantly find themselves dealing with enraged customers? What happened to that customer? After all, they initially thought that the company couldn't be all that be bad - they did buy something from them in the first place. The answer lies in the experience that we went through as a customer - and where that experience took a bad turn.

What could'a and should'a companies be doing to rectify a situation?
Where did the company make the experience bad for the customer?

Everyone has a story about dealing with a company that makes their blood boil (think about your favourite airline, cell phone service provider, cable company, etc). This blog will explore some of those scenarios and situations that we hear about in the news and from our friends.

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